India: Market Research Information

Market Research in India

India is the seventh largest country in the world by area and the second largest by population. Located in South East Asia, the country supports over 16% of the world’s population and more than 2.4% of the World’s land.


Capital: New Delhi

Major cities/towns
Almost forty percent of India’s 1.21 billion people live in urban centres, the four largest being Delhi (12 million), Mumbai (16 million), Kolkata (13.2 million), and Chennai (6.4 million).

Major Seaports
Mumbai, New Mangalore, Kolkata, Kandia, Kochi, Chennai, Ennore, Haldia, Mormugao, Paradip, Tuticorin, Vishakapatnam

Area: 3.3 Million sq. km


Broadly, India’s climate can be classified as tropical monsoon. The country has four seasons; Summer (March-June), Monsoon (June-September), Post monsoon (October-November) and winter (December-February).

Demographic Profile

Population (Census 2011): 1210.19 Million
623.7 Million, Females: 586.5 Million
Density of Population (Census 2011):
382 Persons (Per Square Kilometre)

Age Profile

India has a young population with approximately 64% of its population in the age group of 15-64 years.  Median age is around 25.3 years, which is lower than many countries in the world.


India is a secular country with no state religion. Major religions include Hinduism (82%), Islam (12-15%), Christianity (2.3%), Sikhism (1.9%), Buddhism (0.8%) and Jainism (0.4%)


Hindi (Official Language of the Union, English has by law been designated the language for official purpose and is widely used for Business


Railways: 111,599km
Roadways: 3,316,452km
Number of Airports: 454

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