China: Market Research Information

Market Research in China

China is the most populous country in the world and third largest in area.  China has had a remarkable period of rapid growth shifting from a centrally planned to a market based economy. Today, China is a lower middle-income country and in 2010, China became the world’s second largest economy.


Capital: Beijing

Major cities/towns
Shanghai 22,315,426; Beijing18, 827,000; Tianjin 11,090,314; Shenzhen 10,357,938.  There are approximately 80 cities in China with more than 1m people.

Major Seaports
Dalian, Guangzhou, Ningbo, Qingdao, Qinhuangdao, Shanghai, Shenzhen, Tianjin

Area: 9,596,961 Million sq. km


China’s climate is extremely diverse; tropical in south to subarctic in north is mainly dominated by dry seasons and wet monsoons, which lead to a pronounced temperature differences between winter and summer.

Demographic Profile

Population: 1,336,718,015 million (July 2011 est.)
Density of Population: 140 (Per Sq Km)

Age Profile

China’s population despite its great size is not as youthful as might be imagined.  Median age is 35.5 years, whilst for men it is 34.9 years and women 36.2 years (2011 est.).


As a communist country, China is officially atheist, however there are small numbers of religious followers mainly, Daoist (Taoist), Buddhist, Christian and Muslim.


Standard Chinese or Mandarin (Putonghua, based on the Beijing dialect), Yue (Cantonese), Wu (Shanghainese), Minbei (Fuzhou), Minnan (Hokkien-Taiwanese), Xiang, Gan, Hakka dialects, and many minority languages.


Railways: 86,000 km
Roadways: 3,860,800 km
Number of Airports: 502 (2010)

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