Brazil: Market Research Information

Market Research in Brazil

Brazil is the 5th largest country in the world with a total area of 8.5 million square km covering approximately half of South America. It borders every country in South America except Chile and Ecuador.  Famous for the Amazon, Brazil’s river system is extensive. The Amazon and its tributaries, which are great rivers in themselves, drain over half of Brazil.


Capital: Brasília

Major cities/towns
Brazil is heavily urbanised, with 84% of its population living in cities.  As of 2010 there were 15 cities with more than 1m inhabitants.  As of 2010, the largest cities are São Paulo (11,244,369) Rio de Janeiro (6,323,037) Salvador (2,676,606) and Brasília (2,562,963).

Major Seaports
Ilha Grande (Gebig), Paranagua, Rio Grande, Santos, Sao Sebastiao, Tubarao

Oil Terminals
DTSE/Gegua oil terminal, Guaiba Island terminal, Guamare oil terminal

Area: 8,547,403 Million sq. km


The equator runs just north of the Amazon while the Tropic of Capricorn passes slightly to the north of the city of São Paulo. This means that most of Brazil lies within the tropical zone. Only the southern region is in the temperate zone. The Amazon area is hot and humid with heavy rainfall.

Demographic Profile

Population: 194,946,000 2010; 203,429,773 (July 2011 est.)

Density of Population: 23.04 (Per Sq. km) according to World Bank report of 2010.  Population is not evenly spread, most being concentrated in the coastal cities, the interior being only sparsely populated.

The most densely populated region is the South East which includes the cities of Minas Gerais, Espírito Santo, Rio de Janeiro and São Paulo with 42.58% of the population with only 11% of the land area.

Age Profile

Brazil’s population is relatively youthful the median being 29.3 years.  Median male age is slightly lower than female at 28.5 years compared with 30.1 years (2011 est.)


Roman Catholic (73.6%), Pentecostal (15.4%), Other (11%)


Portuguese is the official and most widely spoken language. Brazilian Portuguese has differences to European Portuguese.  Less common languages include Spanish (in border areas), German, Italian, Japanese, English, and a large number of minor Amerindian languages.


Railways: 28,538 km
Roadways: 1,751,868 km
Number of Airports: 4,072 (2010).  726 have paved runways.

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