How Vantage Research work

As long term members of the Market Research Society, you can rest assured that your global market research will be conducted in a manner considered professionally to be ‘best practice’.

We have a range of specific global market research tools and procedures designed to answer your questions about expanding into international markets.

They include:-

  • Structured prioritisation of export markets
  • Focused desk research using a wide range of published and pay-per-view sources
  • Research using Vantage marketing and sector specialists who are actually in the country we are researching

Global market research methodologies we apply:

  • Telephone, online and face-to-face in-depth interviews
  • Focus groups
  • Online panels
  • Competitor audits
  • Industry forums
  • On-the-spot research at relevant industry events
  • Social media/online networks to identify expert witnesses in a given sector
  • Theme and content analysis
  • A range of reporting formats to suit the needs of your management team
International Market Research Methodology

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