As long term members of the Market Research Society, you can rest assured that your global market research will be conducted in a manner considered professionally to be ‘best practice’.
We have a range of specific global market research tools and procedures designed to answer your questions about expanding into international markets.
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- Structured prioritisation of export markets
- Focused desk research using a wide range of published and pay-per-view sources
- Research using Vantage marketing and sector specialists who are actually in the country we are researching
Global market research methodologies we apply:
- Telephone, online and face-to-face in-depth interviews
- Focus groups
- Online panels
- Competitor audits
- Industry forums
- On-the-spot research at relevant industry events
- Social media/online networks to identify expert witnesses in a given sector
- Theme and content analysis
- A range of reporting formats to suit the needs of your management team